JoieFarm 2014 Rosé - 89pts

JoieFarm 2014 Rosé (Naramata Bench) Okanagan Valley - BC

: Direct from winery here and VQA stores
Cost: $20.90 (including taxes)
Alcohol: 12%
Production: 3145 cases
Date Tasted: August 29th, 2015

Tasting Notes
I can't think of another winery who's had more influence to help popularize BC rosé over the past decade than Naramata's JoieFarm. The words "Re-Think Pink!" are proudly printed on the label, mostly as fun, marketing slogan/nickname, but they also ring true to the approach the winery took back in 2004 for their first release and continue to strive towards today. 

What did they 'rethink' by challenging the status quo? For starters... "Why can't a rosé be a flagship label for a winery?" and, "Why shouldn't a rosé get as much attention to detail and as much dedication to quality than any other wine in one's portfolio?" .

BC rosés are no longer afterthoughts or simply made as solutions to problems. Today, they get the attention in the vineyard and cellar they deserve and the results show. To the degree that this Re-Think Pink blush no longer stands as lone sentry of quality rosé in the province. Today it is joined by many other fine examples of wines-of-the-short-soak and even gets out-scored, on occasion, by producers who too, answered the above questions with a definitive "They can and they should!" Though, the JoieFarm example remains one of this reviewer's favourites, no matter what the final score is year-to-year.

Why? Because this rosé always makes me smile. From the eye-catching, watermelon Jolly Rancher colour to the combination of sweet red fruit and light, savoury herbs on the expressive nose and the lightly, off-dry palate where the residual sugar is balanced beautifully with tart cranberry and tangy citrus acidity and flavours. Everything you want from a blush. Drink now-2016.
 - Liam Carrier ©copyright 2015

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